Welcome — I'm glad you're here.

Over the past 17 years, I've worked at the intersection of finance, strategy, and systems — helping hundreds of businesses around the world make sense of their numbers, clarify their vision, and grow in alignment with their values. Whether through consulting, workshops, or education programs, my focus remains constant: bringing structure and insight to the way we build businesses.

I design and deliver hands-on financial workshops, develop custom programs for leadership teams, and consult on aligning operational and financial flows with strategic goals. My approach blends systems thinking, behavioral economics, and a strong belief that finance should serve people — not the other way around.

I'm also active in entrepreneurial education, contributing to programs like Entrepreneurship Academy, BISM - Bucharest International School of Management, and The System — a practical, in-house education experience I created for teams who want to deeply understand and apply financial logic in their day-to-day decisions. I teach what I consult, and I practice what I preach — translating financial complexity into clarity and action.

As part of this broader mission, I founded GreenBooks, a financial expertise franchise that supports other accountants and finance professionals to bring the same clarity and ethics into their own work with clients.

Whether you're planning a business event, leading a team through change, rethinking your financial architecture, or just seeking a fresh, grounded perspective on how to run your business with more confidence — I'd love to explore how we can work together.

Let's talk. Let's build something that lasts.

I look forward to connecting with you and exploring how we can grow together.

Warm regards,

Semnatura

What Services I'm Providing

I help people connect the financial model to operations with coherence and meaning.

CPA

Certified public accountant and certified public auditor, empowering accounting professionals with a turnkey, prefab business structure grounded in behavioral economics and systems thinking — to scale efficiently, serve better, and grow sustainably.

Business & Financial Consulting

Tailored consulting for entrepreneurs and business owners, using system thinking approach to optimize organizational design, financial flows, and decision-making architecture.

Why Choose My Approach

Educated entrepreneurs don't stumble over financial concepts — they master them.

System Thinking Approach

Helping people approach their businesses systemically blending systems thinking with behavioral economics, always grounded in the human dimension.

GreenBooks Franchise

A turnkey business model designed for accounting professionals in Romania who want to scale efficiently and deliver higher-quality services to their clients.

Financial Intelligence

High-impact education — through lectures, workshops, and talks — designed to help entrepreneurs understand how business models connect with financial models, and to inspire a more strategic, system-based approach to decision-making.

Authoring & Research

Actively contributing through writing and participation in economic and business research — always open to collaboration that deepens understanding and drives meaningful dialogue.

My Portfolio

Get involved in one of my active projects:

What My Clients Says

If you're wondering what it feels like to work with me, here are a few testimonials.

"I wholeheartedly recommend Madalina for her professionalism, patience, and above all, the genuine dedication she brings to everything she does. Nothing compares to the passion of someone who truly cares about doing things right!"

Radu Popa

"Consistency, clarity, confidence, trust, and courage — these are the first words that come to mind when I think about the journey and collaboration I've had with Madalina. I wholeheartedly recommend her, with complete confidence!"

Otilia Todor

"I work fast and have high expectations of myself and those around me. With Madalina, not only were those expectations met, but I also felt in control throughout our entire collaboration."

Cosmin Cumpat

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Frequently Asked Questions

Everything you need to know about working with me and my services.

Ready to Transform Your Business?

Let's discuss how system thinking and behavioral economics can revolutionize your approach to business and accounting.